The Jatana team just came back from Relate 2018, the Zendesk flagship event where customer support experts and innovators meet to share knowledge, experiences and failures around themes like Artificial Intelligence, customer centricity, support platforms and more!

This has been the first Relate we attended, and we already look forward to the next one in Miami 2020!

We are coming back home with a couple of learnings – read them below and share if you like them!

1. You compete on Customer Support

81% of businesses say they will compete mostly or completely on CX within the next 2 years!

2. Never settle

Expand your horizons as Zendesk did by launching Sunshine.

Zendesk Sunshine is an open, flexible CRM platform.
Built on AWS, Sunshine lets you seamlessly connect and understand all your customer data — wherever it lives. It’s fast, powerful, and gives you the freedom to build whatever you want.

3. People still make the difference….

It is easy to always blame technology, but are we sure we are giving our best?

Look at what Google suggests based on historical searches!

4. …and indeed, empathy is king!

And no technology can replace it…Not yet, at least!

5. Artificial Intelligence will dominate

While empathy is still king, technologies like Artificial Intelligence will be leading and more and more often automate the conversations between customers and brands.

Whether AI is embedded in emails, chatbots or voice, it will play a huge role to help brands providing great customer experiences at scale!

6. Build great teams – don’t hire assholes!

Thanks Pedro Muller and Khalida Ali to share your insights into how to build great teams and the importance of hiring great people to build products that customers love!

Until next time!

At Jatana we are bringing Artificial Intelligence at the fingertip of every customer support team in the world.
We automate replies to simple support emails so that you have more time to provide best-in-class support experiences to your customers!

Get in touch at to know more.